The brief
CRB came to me with a growing customer base from word of mouth, but no real online presence. They needed customers to understand their packages, trust them with an expensive car, and book without a back-and-forth over text.
The approach
- Built a 3D showroom homepage with a real car model, so the site feels as premium as the finish they deliver.
- Laid out clear packages and pricing, so customers know what they're getting before they book.
- Designed a booking flow made for phones, because most of their customers find them on mobile.
- Wrote dedicated sections for clay bar and ceramic coating, the high-value jobs that need more explaining.