The brief
SVM handles the ground other crews won't touch: steep banks, gullies and overgrown blocks. The old approach relied on phone calls and referrals. They needed a site that explains what makes them different and makes it easy for larger clients to request a quote.
The approach
- Created a 3D grass hero that visitors can 'mow' with their cursor, so the speciality is obvious in the first second.
- Built a real topographic service-area map to show exactly where they work.
- Added a fire-season section, because hazard reduction is one of their busiest times.
- Put the phone number front and centre, since most enquiries still come by call.